Managing Your Customers Expectation
Traditionally, sales people are treated in a similar manner to tax collectors, overpriced management consultants and auditors. This is most likely our own fault! Sales people are prone to what I like to call the "Salesman's nod" … when a customer asks you whether your product can solve a particular problem they have … you nod, and answer "of course it can!". What you neglect to tell them is that it's only possible with a month worth of customization by a very expensive technical consultant.
THE PROBLEM then is that you have set a product expectation with that customer. The result … the customer is not happy with the out of the box product as it doesn't quite solve their problem! We have set their expectations too high… or at minimum we have neglected to manage those expectations!
Wynand Roos – CRM Product Manager at Microsoft South Africa seems to have hit the nail on the head!
In order to better illustrate the above point, Wynand has come up with a great (and actually quite humorous) example … click HERE to find out more.


